Customer Persona
AI Insights for Brand MarketingDrive brand engagement with a more complete picture of customer needs, preferences, and values
DIGITAL BODY LANGUAGE
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- Extract meaning from unstructured, self-authored content from repositories such as surveys, emails, CRM, etc.
- Interpret the intentions of customers through their active and passive online actions
CUSTOMER PERSONAS
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- Apply cognitive analytics to identify the personality traits, needs and values of customers, using the information to build customer personas
- Recognize distinct groups of customers and differentiate each group’s characteristics
RECRUIT, RETAIN & GROW
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- Facilitate brand promotion by targeting communication to specific persona groups
- Increase engagement by understanding customer behaviors