Customer Persona

AI Insights for Brand Marketing

Drive brand engagement with a more complete picture of customer needs, preferences, and values

DIGITAL BODY LANGUAGE

    • Extract meaning from unstructured, self-authored content from repositories such as surveys, emails, CRM, etc.
    • Interpret the intentions of customers through their active and passive online actions

CUSTOMER PERSONAS

    • Apply cognitive analytics to identify the personality traits, needs and values of customers, using the information to build customer personas
    • Recognize distinct groups of customers and differentiate each group’s characteristics

RECRUIT, RETAIN & GROW

    • Facilitate brand promotion by targeting communication to specific persona groups
    • Increase engagement by understanding customer behaviors